Pretty Green’s ongoing expansion programme has been boosted by record performance across all platforms during the Christmas period, with sales reaching an all-time high in the six weeks to December 31.
Total sales (including VAT) were up 39%, a rise of 33% on a like-for-like basis. A further record was set online, with ecommerce visits and transactions on Prettygreen.com increasing 41%.
Revenue in the business’s wholesale division also grew 37%, flanked by a jump in the forward order book for SS15 of 73% on SS14.
International sales rose 12%, aided by a presence in Japan, where it currently operates five stores.
Cumulative sales for the first quarter of its financial year, the three months to December 31, were up 34% – 27% on a like-for-like basis.
During the first quarter, Pretty Green, which was founded by former Oasis frontman Liam Gallagher, opened two new London stores, bringing its UK total to 17. It also announced six concessions in House of Fraser.
Pretty Green chief executive Richard Ralph said expansion will continue in 2015, both in the UK and internationally, but did not identify target locations.
“We are particularly pleased with our record performance over the Christmas period, but also for the whole first quarter of this financial year. The Pretty Green team has been extremely busy and our expansion programme remains on track.”