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Pretty Green pushes expansion as it relocates head office

Menswear brand Pretty Green has revealed plans to expand its retail footprint in the UK and US, as it relocates its London head office to a larger space in King’s Cross.

The business, which currently has 15 stores across the UK, will open a 1,400 sq ft store in Westfield London at the end of the month and is looking for “a couple more stores” in London and the southwest of England, according to chief executive Richard Ralph.

“We’re looking at a few sites in London as the Carnaby Street store is doing well,” he told Drapers. “There are gaps regionally we would like to fill; our presence in the south and west is not as strong as it is in the north. We will look at Bristol, for example.”

Pretty Green is also launching its first concessions in House of Fraser from spring 2015, starting with seven locations where the business does not have its own retail stores. “House of Fraser has great footfall and it appeals to our target base,” he said. He would not disclose where the concessions will be.

Pretty Green hired former UK and Ireland managing director of G-Star Pierre Darnton in the new role of head of international business and wholesale last month to drive its global expansion. The company has five shops in Japan and wants to expand into the US through both wholesale and retail.

Ralph said: “We do a small amount of business in the US online, but the plan is to focus on growing there. We are still working out the details, but we want to continue the multichannel approach we implanted successfully in the UK.”

The 160-strong Pretty Green team will relocate to a new headquarters in King’s Cross in January from its current base in Stratford Place, off Oxford Street. The 6,000 sq ft space is four times the size of the current office and will house a showroom for the first time.


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