Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Pretty Green targets US expansion

Menswear label Pretty Green has announced plans to expand its wholesale and retail business into the US.

The brand has signed a joint venture agreement with brand-building agency Empire & Branch to start wholesaling in the US and will also look to open its own stores in time.

The brand will target both US-based department stores and independent retailers and has set up its debut showroom, located on 530 7th Avenue in New York, to sell the autumn 15 collection.

The showroom will run for at least two collections across all product lines including Green Label, Black Label, footwear and accessories.

A second showroom has already been identified in Los Angeles to serve the US west coast and Mexico, due to open later this year.

Pretty Green already sells to the US through its website, but has no physical presence in the market.

Empire and Branch will support Pretty Green across its branding, marketing, PR, wholesale, retail, ecommerce, and warehousing and logistics solutions in the US.

Richard Ralph, Pretty Green chief executive, said: “We are delighted to announce our expansion plans into the US market. Partnering with Empire & Branch is the ideal way for us to maintain our strong brand identity while minimising the risks associated with entering the US, one of the largest and most complex retail markets in the world.”

Deepak Gayadin, Empire & Branch partner, added: “Pretty Green is a brand with a strong British rock’n’roll heritage and we are delighted to be introducing it to the US market. We have secured two locations on the east and west coast of the US, where we believe there is a fit for a brand like Pretty Green.”

Pretty Green operates 15 stores in the UK including London, Manchester, Glasgow and Brighton, five stores in Japan, an online store and more than 100 wholesale accounts. Six concessions are due to open in House of Fraser this spring.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.