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Pretty Green to pop up in Nottingham

Young fashion brand Pretty Green is to open its first pop-up shop in Nottingham with the store set to open on Saturday.

The store, located on 5 Victoria Street, will focus on the brands’ premium Black Label collection as well as selling unique samples.

The pop-up concept store is a first for Pretty Green although the brand already has five stores in London’s Carnaby Street and Covent Garden, Manchester, Glasgow and Cardiff.

Nigel Grant, brand director at Pretty Green said: “Our design and production has been based in Nottingham since we launched in 2009 so it was always on our radar to open a store in this vibrant, music and fashion led city.

“This store will offer a chance for our customers to buy limited edition and one-off pieces that have been designed by Liam and our in-house design team and having our first boutique store in Nottingham is an exciting milestone for us.”

The brand has 150 UK stockists and also exports to 80 territories worldwide.

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