Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

PrettyLittleThing partners with TV channel E!

Young fashion retailer PrettyLittleThing has announced a year-long partnership with pop culture TV channel E! Entertainment Television.

PrettyLittleThing will sponsor a selection of the channel’s programmes, including Wags LA in the UK and Ireland, and Revenge Body with Khloe Kardashian in France.

The sponsorship will also be featured on both brands’ social media platforms, aimed at PrettyLittleThing’s 16-34 year old target customer.

The partnership will be in addition to E! and PrettyLittleThing’s existing sponsorship of the show Life of Kylie in Australia and France.

Umar Kamani, CEO of PrettyLittleThing, commented: “We’ve got ambitious growth plans and I’m looking forward to driving PrettyLittleThing and E!’s matching values and association with celebrity fashion on a multi-territory scale.”

Michael Pennington, vice president, advertising sales at NBC Universal International Networks, added: “As a leading authority in entertainment and reality content, with proven ability to reach a young, aspirational female audience, E! is a perfect match in the UK, Ireland, France and Australia.”

PrettyLittleThing, which the Boohoo Group acquired last year, saw revenues leap up by 191% to £73.8m in the four months to 31 December 2017.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.