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PrettyLittleThing suspends next-day delivery

Boohoo-owned young fashion etailer PrettyLittleThing has suspended its next-day delivery options as the business struggles to clear a backlog of orders.

In a message on its website the business said it was only offering standard delivery for the time being while it catches up on orders.

It said: “Due to high demand we are only able to offer super saver at this time. This is a temporary measure to help our teams get through all of the orders that have already been placed. We are working to resume normal delivery options ASAP. Apologies for any inconvenience caused.”

PrettyLittleThing founder and CEO, Umar Kamani, apologised for any delays in deliveries in a message on Instagram: “We have regrettably had to turn off next-day delivery and certain discounts in order to catch up with our current orders getting sent out. This is a temporary backlog due to overwhelming demand. Again, I have to apologise for any delay on anyone’s orders.”

In the three months to 31 May, PrettyLittleThing’s revenue soared 158% year on year to £79.2m. Gross margin was up 490 basis points to 58.7%, driven by strong full-priced sales performance.

PrettyLittleThing is moving to its own warehouse. This is expected to complete early in the second half of the financial year.


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