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Prey of London invests in growth

Womenswear label Prey of London is hoping to double its turnover by 2015 after receiving a cash injection from an undisclosed group of private equity investors at the end of May.

Prey of London, which was launched in autumn 12 by former Religion designers Donovan Pascal and Hannah Man, hopes to double its projected turnover of £1m in 2014 to £2m in 2015.

The brand will use the undisclosed investment to grow the existing team of 12 “substantially” and attract international partners.

Richard Blackburn, director of Prey of London, said: “The investment has already allowed us to secure new distributors in   Scandinavia, Benelux, Germany, Switzerland, Russia and Asia.” He added that the brand is also looking for a store in east London.

Prey of London showed at Berlin trade show Premium for the first time this season and will also have a stand at womenswear show Scoop in London from July 21 to 23.

Wholesale prices for the 82-piece spring 14 collection range from £18 to £70 with a 2.7 mark-up.

Prey of London is stocked in 45 stores in the UK including Choice, Diffusion and Pilot.

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