Fashion sales at John Lewis were up 17.3% in the week to September 27, as its latest price match event boosted sales of womenswear and women’s accessories.
Overall, sales at John Lewis last week rose 15% on last year, from £70m to £80.4m. Online trade showed a strong growth of 35% year on year.
Sales of womenswear were up 17%, while women’s accessories together with beauty were up 24%.
Online director Mark Lewis said: “We were busy with price match activity, but the weather played a factor as the cooler mornings began to shift our customers towards the new season products, such as knitwear and cashmere. The unseasonably warm weekend meant customers haven’t yet fully moved to the winter season products such as outerwear.”
John Lewis said the word ‘Christmas’ had topped its online search terms “for a few weeks now”. Its Christmas shop will launch in branches this coming week.
It has introduced a number of key initiatives in advance of the Christmas trading period, including extending the cut-off time for next day and click-and-collect deliveries from 7pm to 8pm.