Average prices at clothing, textiles and footwear stores increased by 0.2% year on year in August, bucking the wider trend in food and household goods stores.
In all other sectors - including petrol stations and department stores - average prices fell during the month, leading to an overall drop of 1.2% year on year. This is the largest fall in store prices since July 2009, according to data released by the Office for National Statistics.
However, total retail sales volumes rose for the 17th consecutive month in August, up 0.4% on the month before and 3.9% year on year, leading the ONS to describe the underlying picture as “one of growth”.
In textiles, clothing and footwear stores, sales volumes in August were up 6.9% year on year, with the average amount spent up 7.2%.
The proportion of sales made online in August fell by 0.2% compared with 2013 - meaning online now accounts for 11% of all sales - while the amount spent online increased by 8.3% year on year.