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Primark appoints digital content editor from WGSN

Primark has appointed former deputy catwalks editor at WGSN Jayne Bibby as digital content editor.

Bibby is responsible for all online content across Primark’s nine websites, which are translated into six different languages, and is tasked with driving its content strategy.

Bibby spent seven years at WGSN as a trend forecaster and fashion editor.

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