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Primark confirms Pavilion talks

Primark has confirmed it hopes to buy the lease for Birmingham shopping centre Pavilions, with plans to sublet around 100,000 sq ft to other retailers.

George Weston, chief executive of parent company Associated British Foods, told Drapers he was in talks over the 250,000 sq ft Pavilion Shopping Centre in Birmingham, with plans to take a store of up to 150,00 sq ft and let the remaining space to other retailers.

He said: “We have been in discussions about the Pavilion, although no deal has been done yet.”

Although he would not be drawn on exact plans, he highlighted Primark’s other city centre stores such as Manchester, which is 150,000 sq ft, Newcastle, which is 113,000 and the second Oxford Street store in central London, which is around 130,000 sq ft as examples of the expected footprint.

“We’re not sure of the exact detail yet, but it would be a major store for a major city – look at Newcastle, Manchester and Oxford Street, it’s in that gang.”

Primark already has two stores in Birmingham: one on New Street and one in the Bullring.

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