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Primark issues video update on ethical policy

Primark spokeswoman Breege O’Donoghue has been put in the hot seat in a new video interview on the www.ethicalprimark.com website following the BBC’s Panorama documentary.

Primark directors rarely appear in public and it is even rarer for one to give an interview. O’Donoghue speaks angrily throughout the interview and stands by the statement issued by the retailer last week, when the BBC brought its findings directly to Primark.

Primark sacked three of its Southern Indian factories as a result of the BBC’s investigation which alleged that suppliers sub-contracted work to children.

Primark’s online video, in which O’Donoghue is subjected to a journalistic-style interrogation, is a break with tradition for the store group whose leaders do not typically speak in public.

Click here to view the video.

Readers' comments (2)

  • Too late Primark. Middle England are reconsidering their options right now. All we need in the industry is a Hugh Fearnley Wittingshall type to do to the cheap clothes culture what he did for the chickens.
    Yes, people still buy battery chicken, but a lot have since stopped plus thinking types, if the extra mortgage payments mean that an organic bird is unaffordable, opt for a vegetarian meal instead.
    Mary Portas for the head of the campaign? Saw her speak at Summer fair yesterday. Inspiring.

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  • Primark has pledged to help the children featured in the BBC documentary but what about the Indian factory workers featured, working 66 hours a week in Primark legislated factories? Will sacking the suppliers result in further victimisation of these poor people?

    Primark has put the entire blame for the issue of child labour onto its suppliers when it is clear in the documentary that the suppliers were under immense pressure from Primark to deliver high quantities with short lead times and were forced to outsource work in order to keep up with demand. Surely the suppliers have been made scapegoats.

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