Primark spokeswoman Breege O’Donoghue has been put in the hot seat in a new video interview on the www.ethicalprimark.com website following the BBC’s Panorama documentary.
Primark directors rarely appear in public and it is even rarer for one to give an interview. O’Donoghue speaks angrily throughout the interview and stands by the statement issued by the retailer last week, when the BBC brought its findings directly to Primark.
Primark sacked three of its Southern Indian factories as a result of the BBC’s investigation which alleged that suppliers sub-contracted work to children.
Primark’s online video, in which O’Donoghue is subjected to a journalistic-style interrogation, is a break with tradition for the store group whose leaders do not typically speak in public.
Click here to view the video.