Missguided has appointed Mark Laxton to the new role of group commercial director with responsibility for merchandising and trading.
Laxton is currently director of merchandising at Primark, a role he has held since August last year.
He previously spent almost 10 years at Tesco, latterly as commercial director for F&F, and five years as merchandising director for New Look, from 2000 to 2005. He was a senior merchandiser at Topshop/Topman from 1997 to 2000.
Laxton is due to start at Missguided at the end of the month.
It is not known if a replacement has been appointed at Primark.