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Primark ponders legal action against fake Dubai store

Rip-off merchants have opened a fake Primark store in Dubai, pirating the retailer’s image and selling lookalike goods.

The shop, in Bur Dubai on Bank Street, opened on Monday and Primark is assessing how to combat the copycat, United Arab Emirates newspaper The Nation reported. It has published a picture of the shop.

Primark told the newspaper: “We are aware that there is a store in Dubai that purports to be a part of our group.

“Primark does not operate any stores there and this is not, therefore, a legitimate Primark store. The company is considering its legal options as a matter of urgency.”

The opening provoked great excitement on social media in Dubai, where consumers thought the shop was genuine.

Primark, originally established in Ireland, is expanding fast internationally, but its overseas shops are in continental Europe.

Readers' comments (5)

  • Bronagh Kennedy

    Unbelievable!

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  • Alternatively Primark could see this as an opportunity. There's clearly a real appetite for Primark among expats living in the UAE and we all stock up at Primark whenever we go back home. Establish the real deal in Dubai and the Group won't be disappointed.

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  • see, it's not nice to be copied...now the boot is on other foot. Funniest thing I have read this week.

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  • Fake Primark! Whatever next!

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  • Fakes are significantly cheaper than the real McCoy - love to know the price points in Dubai lol

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