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Primark secures first French store

Value retailer Primark has secured its first location in France, with plans to open a flagship store in Marseilles.

The retailer, which in April confirmed its intentions to launch in the country this year, will open the doors of its first store, on the southern coast of the country, in December.

A second store is planned for the central town Dijon, the Telegraph reports.

Primark is also looking at locations around the outskirts of Paris.

When first revealing the business’ expansion plans two months ago, George Weston, chief executive of parent company Associated British Foods, said the success of competitors such as H&M, Zara, C&A and New Look had given management “reason to believe it is worth having a go”.

Weston noted that it had become easier for Primark to secure sites in the past 18 months as the retailer had become better known by property owners.

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