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Primark settles over alleged Superdry copy

Primark has reached an out of course settlement with Laundry Athletics, the owner of Superdry.

Laundry Athletics alleged that Primark had copied elements of a Superdry leather jacket, which had been worn by footballer David Beckham.

Laundry Athletics had threatened Primark with legal action in respect of the alleged copying, of key features of the famous jacket. 

Primark has agreed to not produce the particular jacket again and agreed a financial settlement with Laundry Athletics. The value of the settlement was not disclosed.

Laundry Athletics’ founding partner Julian Dunkerton said:  ‘We are probably the most copied brand in the UK and these cases are becoming all too frequent. They take up an enormous amount of time and energy to pursue, but they are very necessary and we are determined in protecting our intellectual property. I hope that this sends out a clear signal to other companies who may want to copy our goods that we will protect our IP rights vigorously.’

Readers' comments (5)

  • I always think its funny when a brand like Superdry gets protective over its clothing. You only have to look at their website to see the styles they've copied from Abercrombie and G-Star.

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  • To answer that comment above. i work for superdry and have done for over a year. The brand takes bits of other ideas and makes them far better. As for Gstar its nothing like superdry. People who normally wear gstar are chavs. Superdry is the kind of brand that will be around for a lot longer than any other brand.. they are one of the best companies to work for. Plus the area manager we have is pretty dam hot and really down to earth also really relaxed.

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  • Can ' t imagine why you are being so sniffy about Gstar being only for chavs when Superdry-wearing David Beckham is King of the Chavs !

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  • I don't know what the Superdry employee on the 7 July is writing about but the article is regarding Superdry taking offence when someone takes their ideas. Its nice that they think that Superdry ' takes bits of other ideas and makes them far better'. This is a common problem in the industry especially in the high street but also between brands. I have see many ranges in my job and often see items that draw direct design 'influence' (copying in another word) from other labels. At the moment Superdry, Lyle and Scott, G-Star and Abercrombie are strong in the market and are at risk from copying. The problem is that the UK IP laws (intellectual property ) on clothing are so weak that very little can be done through the courts to help protect them original designers. Europe is much stronger in protecting design rights. A number of very high profile international labels have been caught out in Europe over copying but it never gets through the courts in the UK. From what i read about the Superdry and Primark case this also never made it to court but was probably settled by a very firm letter from Superdry's legal department.

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  • I don't know what the Superdry employee on the 7 July is writing about but the article is regarding Superdry taking offence when someone takes their ideas. Its nice that they think that Superdry ' takes bits of other ideas and makes them far better'. This is a common problem in the industry especially in the high street but also between brands. I have see many ranges in my job and often see items that draw direct design 'influence' (copying in another word) from other labels. At the moment Superdry, Lyle and Scott, G-Star and Abercrombie are strong in the market and are at risk from copying. The problem is that the UK IP laws (intellectual property ) on clothing are so weak that very little can be done through the courts to help protect them original designers. Europe is much stronger in protecting design rights. A number of very high profile international labels have been caught out in Europe over copying but it never gets through the courts in the UK. From what i read about the Superdry and Primark case this also never made it to court but was probably settled by a very firm letter from Superdry's legal department.

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