Brands and retailers are being given the chance to set up a pop-up shop for free next month in the popular shopping area of Seven Dials in London’s Covent Garden.
Landlord Shaftesbury, which owns the Seven Dials area, is holding a competition for brands and retailers to win the space in partnership with trendy private members club The Hospital Club.
The winner will be able to set up a temporary store in a 600 sq ft space in the area, near or possibly in the site used by fashion house Gucci to launch its much-hyped Gucci Icon pop-up store in April, which sold its limited-edition range of trainers.
Applicants must be a member of the club’s website, which is free to join, and submit a 750-word summary of their idea for the space by July 26 at www.thehospitalclub.com/socialsite/competitions. The application must include relevant experience, what the space would be used for and why, and an outline of the launch and promotion strategy. Successful applicants will be invited to the club for a one-on-one interview on August 2 and the space can be used from August 23-29.
As well as Gucci, the Seven Dials area has also been used for a pop-up shop by Hospital Club member Angel Tan to promote her premium men’s jeans collection during London Fashion Week.
Shaftesbury surveyor Clare Harris said: “We believe that the Seven Dials area offers the perfect hub for creative ideas.”