The Prince of Wales is to host a reception this summer to celebrate the launch of London Collections: Men, a new showcase of British menswear, style and culture.
The reception will be held at St James’ Palace on June 14, and will allow media, retailers and style influencers to network with London’s menswear designers and businesses.
Harold Tillman, chair of the British Fashion Council (BFC), said: “It is a great honour to have the support of HRH the Prince of Wales to launch London Collections: Men and champion British menswear and culture.”
The reception will mark the launch of London Collections: Men, which aims to promote the breadth of British menswear design to a global audience, embracing heritage brands, big name designers and emerging talent as well as championing British craft, skills, textiles and Prince Charles’ campaign for wool. It will run from June 15 to June 17.
The event, held at The Hospital Club in Covent Garden, will combine shows, presentations, exhibitions, events and digital programming.
More than 55 designers have already signed up to take part in the London Collections: Men including British designers Margaret Howell and Small Smith, heritage brands including Aquascutum and Savile Row tailors Richard James and E.Tautz.
The BFC has been focussing on growing the profile of British menswear and in January formed its first Fashion 2012 Menswear committee appointing QG editor Dylan Jones as head.