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Principles to relaunch in Debenhams

Department store chain Debenhams will relaunch womenswear brand Principles next month and chief executive Rob Templeman has hailed it as the “biggest launch of the year”.

The brand, to be known as Principles by Ben de Lisi after the designer overseeing the relaunch, will hit 126 stores in February. Debenhams acquired the rights to the brand last year after former parent company Mosaic Fashions went into administration.

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