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Pringle eyes overseas markets after China success

Pringle of Scotland plans to open stores in markets including the US and Japan following the success of its debut in China last month.

The brand opened a store in Chengdu, the capital of Sichuan province in southwestern China, in April and intends to open one in Shanghai this autumn.

Chief operating officer Tracey Chapman said the new Chinese flagship, designed by Swiss architects Atelier Oï, has had a “great reaction” from shoppers. “The initial feedback has been very good. Customers are intrigued by the name above the door and the design of the product. They have a growing knowledge of British brands and they are interested in what we stand for. The response to Pringle’s innovative techniques and quality of materials has been great.”

Over the next three years Pringle is hoping to open between 15 and 20 international stores, with locations popular with Chinese tourists of particular interest. Chapman said: “It’s a step-by-step process. Key cities around the world, wherever Chinese shoppers travel, are important for us. As well as China, we’re looking for standalone stores in Europe and the US. We want to see how the Chinese launch can be developed and taken across Asia. Japan and South Korea are worthy of attention.”

Pringle has a presence in Japan through wholesale accounts and it is stocked in US department stores including Barneys and Saks Fifth Avenue.

In the UK, where Pringle has a store on London’s Mount Street and a network of wholesale stockists, the brand is in talks to open concessions. “We’re having a number of conversations. The UK is important for us and we’re always looking for opportunities in our home market,” Chapman said.

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