Pringle of Scotland will celebrate its 200th anniversary this year by spotlighting its Scottish roots via a National Museum of Scotland exhibition and by launching a customisation service for cashmere knitwear.
The Fully Fashioned exhibition, tracing the origins of the company founded by Robert Pringle as a manufacturer of hosiery and underwear in 1815, will be held in Edinburgh from April 10 to August 16.
It will feature archive pieces, photographs and films that demonstrate the relevance of knitwear today and focus on Pringle’s transition from producing hosiery to outerwear.
A preview will be held at The Serpentine Gallery in London on February 22 to coincide with London Fashion Week, and afterwards it will tour the US and Asia.
Pringle has also introduced an interactive service called Deconstructed, which allows customers to construct their own cashmere jumper or cardigan, choosing from six styles (three each for men and women), a variety of knitted patterns and 12 colours, in addition to a monogram of their choice.
“This will be a truly Scottish cashmere item, with the yarns from Todd & Duncan [based in Kinross], delivered in between six to eight weeks,” said chairman Douglas Fang. “It’s a one of a kind service.”
Deconstructed, which will retail at £995, will be previewed in March and launch primarily via Pringle’s website, but will also be available in some of its stores and with selected partners globally from May.
Pringle has announced its anniversary marketing campaign will feature ‘great Scots’ such as model Stella Tennant, Edinburgh fashion festival founder Anna Freemantle, and artists David Shrigley and Robert Montgomery, all shot by Scottish photographer Albert Watson.
It has also commissioned a series of brand films with the Michael Clark Dance Company that will focus on the movement of knitwear with the body, to be launched alongside the Fully Fashioned exhibition.
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