A print-focused trade show called The London Print Design Fair is being launched by John Kelley, organiser of The London Textile Fair, to meet industry demand.
Following the success of The London Textile Fair’s dedicated print area, the new event will be held from March 12-13 at exhibition space One Marylebone.
Speaking to Drapers, The London Textile Fair event organiser Helen Kooyman said: “We have been asked by many of our print exhibitors to hold a separate [show] on its own after the catwalks so people can get the first trends that are coming through straight from the catwalks.”
The news follows a busy spring 15 edition of The London Textile Fair, which was held at the business Design Centre in Islington on January 22-23. The event hosted 285 exhibitors split into three areas and welcomed more than 3,500 visitors – a significant increase on the 2,000 seen last season.
Kelley said: “We’ve had a great show with a nice diversity of exhibitors and great visitor numbers this season. unlike at [Paris fabrics show] Première Vision, entire UK teams attend this show rather than the one or two buyers who’ll make the trip to Paris.”
Kelley added that 10% of the visitors were from overseas.
Turkish mill Jerse Örme exhibited at The London Textile Fair for the first time, and head of marketing and development Yasha Musaoglu said he had seen buyers from Marks & Spencer, White Stuff and a supplier to Primark. “We see this as the most important textile trade show in the UK, so we decided to show here in order to widen our UK customer base.”
Speaking on the show’s second day, he added: “Yesterday was busy but today has been even better, so we’re hoping to do some serious trade.”
Fellow Turkish firm, lace manufacturer Konak Fashion Fabrics, also said business was brisk.“We have seen just about everyone, including buyers from Reiss, Erdem, Warehouse, Tesco, Miss Selfridge, Topshop and New Look.
“The general mood seems to be really positive and there is a good mix of exhibitors and buyers here,” said head of sales and marketing Serap Ulu.
Meanwhile, rival show Textile Forum has announced the exhibitor list for its spring 15 edition on March 5-6 at One Marylebone, with military fabrics specialist Hainsworth, Platinum bridal Fabrics, Partap Fashion Fabrics and Zia embroideries among the new exhibitors. Work will also be on display from Jellis, the show’s first textile artist in residence.
Registration for The London Print Design Fair will open next week – call 020 8347 8145 for more details.