Men’s young fashion brands are backing prints, graphic T-shirts and functional outerwear for spring 13, with labels at London shows Stitch and Jacket Required setting the tone for the season.
At Jacket Required, held on July 13 to 14 at Victoria House in Bloomsbury Square, brands including Anerkjendt, Humör and Vanishing Elephant showcased pieceswith prints from camouflage to penny farthing patterns, while Swedish streetwear brand WeSC literally offered head-to-toe prints with hats, shirts, shorts and socks all in the same pattern.
Many of the brands at Jacket Required evolved the heritage look seen for the past few seasons by opting for functional maritime-inspired looks. Contemporary brand Lopaz used technical fabrics on outerwear and added rope detailing for a functional seaside twist.
Hooded outerwear was also in abundance, with many brands showcasing coats and jackets in lightweight waterproof fabrics with functional deep pockets and hardwearing toggles and buttons.
After several seasons of more understated looks, printed T-shirts were widespread, especially among streetwear brands at Stitch, which took place at the Business Design Centre in Islington on July 15 and 16.
Gio-Goi showcased a range of brightly coloured cotton T-shirts with slogans emblazoned across the chest, while Fly53 also created a diverse range of T-shirts for spring 13 featuring graphic prints and flocked motifs.
Bench’s offer also featured graphic T-shirts. The designs included black and white photographic prints with coloured illustrations layered over the top.