British premium menswear label Private White VC has hired more than half of the workforce of former Burberry supplier Sweeney Outerwear, which went out of business last month.
Private White VC
Private White VC has acquired equipment and hired 15 of Sweeney’s 25-strong workforce, taking its total number of employees to around 100.
Private White VC is named after managing director James Eden’s grandfather, who worked in the Salford-based factory in 1918 after returning from World War I.
Eden bought the factory in 2010 as a private-label manufacturer in 2010 and launched the menswear brand in 2011 with Laura Ashley’s son, Nick, as creative director, while phasing out the third-party manufacturing.
Private White VC is stocked at Selfridges in Manchester and London, on menswear etailer Mr Porter, as well as in high-profile independents such as Beams in Japan, Modern Anthology in the US, and Aart in the Netherlands.
Eden said the firm is benefiting from the fall in the value of sterling since the UK referendum decision to leave the European Union, which makes the brand’s clothing more competitive for foreign buyers online.
“The fall in the pound has made our clothes significantly cheaper,” he said. “In the past month we’ve seen a huge uplift in traffic, enquiries and ultimately revenue from overseas. Some of our key markets are the US, Germany, Japan and the Scandinavian nations.
“The lion’s share of our menswear is sourced from the north of England, so we are well insulated and look forward to continue to benefit from the effects of Brexit.”