She said: “As a family retailer, Debenhams’ challenge is to ensure its product caters for a wide market. Without confidence in good product, no amount of marketing will help a retailer to succeed. Therefore my first task is to ensure that Debenhams stays ahead of the game.”
Spindler said she will also focus on how product is presented in stores. “It’s important that we’re communicating product in a compelling and different way,” she added. “My responsibility will be to evolve the Debenhams proposition.”
Spindler’s move prompted speculation that there could be a wider rejig of management at the department store.
Chief operating officer Michael Sharp will work alongside Spindler but the retailer’s buying and merchandising function will still report to him.
Debenhams said no further changes were planned for the senior management team.
The retailer added that Sharp would continue to report directly to chief executive Rob Templeman.
Marketing director Alison Jones, creative director Mark Woods, head of direct David Worby, commercial insight controller Rob Unsworth and customer insight controller Carmen Gomez will all report to Spindler.