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Profits grow 75% at Childrensalon

Kent-based retailer Childrensalon grew annual sales by 51.8% to £42.8m for the year to December 31, and increased pre-tax profit by 75% to £10.7m.


Childrensalon triumphed was named Best Multichannel Retailer - £25m-£200m at Drapers Digital Awards last month

The retailer, which was founded as a retail store in Tunbridge Wells in 1952, began trading online in 1999 and now sells more than 280 premium and luxury brands to more than 110 countries worldwide, as well as continuing to trade from the existing store. It was named the best multichannel retailer (£25m to £200m turnover) in this year’s Drapers Digital Awards.

“Remaining privately owned has allowed us to forge our own path while staying true to our founding values,” said chief executive Michele Harriman Smith. “And by keeping everything in house – from buying to marketing, digital design, development, the studio and customer service – we have created a diverse, thriving environment, as well as a great place to learn and develop.”

She said during 2015, the retailer packed more than 800,000 items in more than 200,000 orders. Employees grew from 124 to 169 by the end of the year.

“We completed the purchase of two more freehold units next to our existing headquarters in Tunbridge Wells, which, together with our existing facilities, will provide us with more than 150,000 sq ft for the coming year,” she said. “On our website, we made constant improvements in our customers’ user journey and invested in further additional editorial content to share our expertise.”

The retailer has also launched an outlet website that offers up to 60% off brands including Dolce & Gabanna, Burberry and Kenzo.


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