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Projects seeks backing to drive expansion plans

Nottingham indie Projects is searching for investment to speed up its expansion plans, which will see it open a second store in London and develop a stronger online presence.

Projects, which was a finalist in the Best New Business category at last year’s Drapers Awards, has begun talks with potential investment partners to help drive its growth strategy.

The contemporary menswear and womenswear independent is hunting for a site in London for its second store, which it hopes to open by the end of this year.

The business’s website, www.projectsclothing.com, launched late last year, and already makes up 20% of total sales. Projects expects this figure to double to about 40% of sales in 2009.

Projects has also set up its own agency, called Projects Clothing Agency, which will focus on bringing Nottingham designers to indies looking for unique or special collections. For autumn 08, the agency has taken on streetwear labels Regenerate Clothing and Bantum Clothing, and premium label Sarah Caddy. It also sells Projects’ own label, Projectsclothing, which launched last season.

In addition to these labels, Projects’ Nottingham shop stocks the likes of Nümph, JC Rags, Gestuz and Religion.

The business also provides local fashion students with the opportunity to sell their pieces on its website, and is looking to open this up to give students across the UK a platform from which to sell their designs.

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