Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Puma sets out five-year plan

Puma, the footwear, clothing and accessories brand owned by French luxury fashion house PPR, saw its third quarter profits increase 14.2% to €77.6m (£67.9m) as the company laid out its five-year plan.

Puma said currency-adjusted consolidated sales rose 6.5% to €784.3m (£686.4m) over the three months to September 30.

A company statement said: “The second half of the year continues to show solid sales growth which should more than offset the flat performance in the first half of the year. Therefore, management now expects full year consolidated sales to grow at a mid to high single digit rate. Considering slight changes in the gross margin, operating result before special items should improve compared to last year.”

Puma chief executive Jochen Zeitz has laid down plans to grow sales to €4bn (£3.5bn) in 2015 from €2.5bn (£2.18bn).

He said the company planned to drive growth in areas such as ecommerce and to focus on emerging markets, according to reports. Puma will also focus less on footwear and more on accessories and core categories including team sport, running, training, fitness, motor sport and lifestyle.

Last week it emerged that Zeitz will step down from his role to join Puma parent company PPR as head of its sport and lifestyle division.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.