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Puma store given interactive overhaul for Olympics

Puma has given its Carnaby Street store a refit to help it capitalise  on increased footfall during the London Olympics.

The sportswear brand will reopen the 2,583 sq ft store tomorrow (Friday March 23), unveiling a design that focuses on interactivity and social media. It has also put a greater focus on sustainability by using lower-energy lighting and materials from renewable sources.

Sergio Bucher, head of global retail at Puma, said: “This particular refit is part of an investment by Puma with a large number of new openings and store refits around  the world, including Amsterdam, Munich, Barcelona and New York.”

The store features an iPad wall to encourage consumers to share their shopping experience via social media, as well as 32 synchronised digital touch screens to create brand interaction through a range of memory games and competitive challenges.

The iPads will also allow shoppers to access a greater range of Puma product via the brand’s European website.

The Carnaby Street store will carry ranges including Puma Suede, Puma Speed Cat and Puma  Faas. Lifestyle, performance and  motorsport clothing for men and women will also be stocked alongside the brand’s Black Label collaboration with designer brand Alexander McQueen.

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