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Puma to launch women’s underwear range

Trainers brand Puma is unveiling its first ever women’s underwear range at Moda this August.

Dobotex, the developer, producer and distributor of Puma socks and its existing underwear range, has produced the range, which features a range of “body-enhancing” pieces.

The underwear come in hipster; string; bikini; Brazilian and boxer styles, while the tops come in racer and tank styles.

The collection has been made from soft touch fabric with a dashed outline cat set on the back.

Ariane Pringle, Dobotex’s customer services manager, said: “Our prime objectives are to heighten awareness of Dobotex, extend our popularity and to widen the appeal of the products we design, manufacture and distribute and I feel this stunning new collection is an important step in that direction.”

Dobotex will also be exhibiting the Puma branded Cascade ranges of underwear for men and women alongside the men’s and women’s Puma branded ranges of socks at the show, which takes place from August 13 to 15.


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