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Pure adds new brands to expanded Spirit section

Contemporary womenswear show Pure has increased the line-up of young creative brands in its Spirit area and moved the enlarged section into the National Hall at London's Olympia. The show, organised by Drapers publisher Emap Retail, runs from February 11-13. It has drafted in UK labels Wale Adeyemi, Eucalyptus, Junk Shop, LOL and Traffic People to exhibit within Spirit. Also new to Pure are international brands including C'est Comme ca from Italy; Argentinian labels Charlotte Solnicki, Kostume, Las Pepas and Mariela Allaix; US brand Emily by TUK; and Nozomi from Denmark. Directional streetwear brands include newcomer Full Circle. In accessories, Esikia and Vera Devero join the roster. For free entry to the 800-brand show, visitors can use the password 'February 2007'. For more information, visit

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