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Pure and CPD clash could cause travel turmoil

Exhibitors and buyers may be forced to choose between womenswear shows Pure and CPD next February, with both events now scheduled to take place on the same dates.

A religious carnival in Dusseldorf on the first weekend of February has caused CPD organiser Igedo to push the event back one week, leaving it vulnerable to competition from Pure in London and Copenhagen International Fashion Fair (CIFF), which run at the same time.

Clare Morgan, UK agent for womenswear brand Krines Berlin, said the date clash would affect agents and buyers, with many having to choose between the shows. "As an agent you have to choose your home market," she said. "As for buyers, there are some brands they have to go to Germany for."

FOS managing director Chris Foster-Orr, who represents brands including Apanage and Repeat, also said the date changes would have an adverse effect.

"It's very worrying," he said. "The situation for agents is going to be worse than for buyers. We will have a skeleton staff because we need people at CPD, Pure and in the showroom in London at the same time.

"Also, CPD is likely to become less significant to UK and Irish buyers, and they will go to the fashion houses instead so they can still make it to Pure."

Angela Wybrew, owner of Angela of Long Melford in Suffolk, said the date change meant she would have to cut short her trip to CPD. "I will still go, but I will have to leave early to go to Pure. It makes placing orders very rushed and difficult," she added.

An Igedo spokesman explained that the clash was a one-off. "We will be talking to the organisers of Pure and CIFF to see what we can do," he said. "In February this year the Body Look show clashed with another major lingerie show in Paris, and we created travel packages for people who wanted to attend both events, which worked well."

Alison Jackson, managing director of Pure - which is owned by Drapers publisher Emap - said moving Pure back a week would conflict with Moda UK, which runs from February 17-19.

She added that she was reviewing the situation and considering different options, including special travel arrangements for attendees. "We've built up the name and the brand, and we believe this is the optimal timing for Pure," she said.

FASHION FIXTURES

Pure London February 10-12 2008

CPD, Dusseldorf February 10-12 2008

CIFF, Copenhagen February 7-10 2008.

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