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Pure attendance jumps on upbeat opening day

Womenswear trade show Pure saw a 27% jump in visitors on yesterday’s opening day compared to the first day of the August 09 exhibition, and buyers and exhibitors were positive about the level of business being done.

Young fashion brands Traffic People and Yumi both reported increases on trade last year, and one exhibitor said it wrote as many orders yesterday as over the full three-day event last summer.

Elena Sironi, sales and marketing manager for premium womenswear label Anonymous by Ross + Bute said: “We’ve been swamped. I wrote three orders in the first morning which bodes well.”

Anonymous by Ross + Bute exhibited in the new Pure Premium zone, which has helped boost trade, she added. “There was a need for this sort of dedicated premium show. We’ve always done the London Fashion Week exhibition and we’ll continue to show there but we need to attract more buyers.”

Izzy Przedpelski, design and production director at young womenswear Ruby Rocks, also said trade had been brisk, driven by a strong appetite for jumpsuits and puffball dresses. “We’re seeing more demand for directional pieces in bigger sizes,” she said.

Event organiser Emap, which also owns Drapers, would not release visitor numbers but said it expected overall attendance to be ahead of last year.

Readers' comments (3)

  • as an exhibitor i would doubt these figures as the show has been extremely quiet , how can they claim the visitor numbers have increased by 27% when they also say official numbers havent been released , there are also an increasing number of visitors who arent buyers and this needs to be addressed.

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  • Hi there! Thanks for your comments about the show - I'm Head of Marketing for Pure and I collect the visitor number figures at the end of the each day so we can monitor how we're doing in terns of numbers through the door. At the end of the day on Sunday we were 27% up, and at the end of the 3 day show our figures are monitored by an independent body to ensure they are 100% accurate, and we release those figures. We also analyse the visitor breakdown to ensure we're maintaining the quality of buyer. We've had some brilliant feedback from exhibitors so very sorry to hear you've felt your stand was quiet - if you want to drop me an email I can pop up for a chat? Many thanks, Lorna

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  • I was there, and there seemed the same amount of people on monday and tuesday and normal However there where more people writing orders, than feb this year.

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