Womenswear trade show Pure saw a 27% jump in visitors on yesterday’s opening day compared to the first day of the August 09 exhibition, and buyers and exhibitors were positive about the level of business being done.
Young fashion brands Traffic People and Yumi both reported increases on trade last year, and one exhibitor said it wrote as many orders yesterday as over the full three-day event last summer.
Elena Sironi, sales and marketing manager for premium womenswear label Anonymous by Ross + Bute said: “We’ve been swamped. I wrote three orders in the first morning which bodes well.”
Anonymous by Ross + Bute exhibited in the new Pure Premium zone, which has helped boost trade, she added. “There was a need for this sort of dedicated premium show. We’ve always done the London Fashion Week exhibition and we’ll continue to show there but we need to attract more buyers.”
Izzy Przedpelski, design and production director at young womenswear Ruby Rocks, also said trade had been brisk, driven by a strong appetite for jumpsuits and puffball dresses. “We’re seeing more demand for directional pieces in bigger sizes,” she said.
Event organiser Emap, which also owns Drapers, would not release visitor numbers but said it expected overall attendance to be ahead of last year.