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Pure confirms 250 international brands for August edition

More than 250 international brands from Europe, Asia, the US and Australia will exhibit at Pure London on August 3-5.

High-end womenswear brand Justicia Ruano will launch its spring 15 collection of luxury occasionwear, while Luxemburg-based brand Manalena will also debut at Pure this season, the show’s 36th to date.

Preppy French brand Petit Bateau will return to Pure with its spring 15 collections, as will Germany-based Italian brand Cosanostra.

More than 700 womenswear, footwear, accessories and young fashion brands from the UK and abroad will showcase their short-order autumn 14 and forward-order spring 15 collections at the London Olympia venue.

The show will be divided into six sections: Agenda, for high-end womenswear; Allure, for evening and occasionwear; Aspire, for workwear and contemporary wardrobe staples; Spirit, for young fashion brands; footwear; and accessories.

There will be two new areas within footwear and accessories: emerging brands, which will showcase capsule collections from a mixture of 17 footwear and accessories brands, and the accessories “launch pad”, dedicated to new, smaller accessories brands.

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