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Pure confirms earlier dates for 2016

The spring 17 edition of womenswear trade show Pure London will take place a week earlier than usual to avoid a clash with the August bank holiday in Ireland and holidays in Europe.  

The show will run from July 24-26 2016 at Olympia, rather than its usual slot at the beginning of August.

Pure said the decision had been welcomed by brands and buyers, as it will attract a “more international audience”.

Julie Driscoll, portfolio director for Pure London at i2i Events Group, said: “Feedback from buyers and brands alike has been very positive, especially among international and our new menswear brands. We’re excited by the opportunities for growth this new dateline offers.”

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