Pure London has already beaten its own target for exhibitor rebookings, with a 50% increase on last season’s deposits in February.
Footfall figures have not yet been released, but despite the change in date those on the ground have reported that while the show appeared quieter, trade had been strong.
New brands made up a significant part of the show – accounting for around a quarter of the 1,000 exhibitors in total - and several reported positive reactions.
Jo Kierander, sales manager of contemporary womenswear brand Prey of London which debuted in the Spirit Young Fashion section, said: “We have had a great response to the brand especially with this being our first season showing. I have made lots of new contacts from independents and larger retailers.”
Jan Shutt at Lancashire-based indie Sunday Best added: “I would be very surprised if buyers didn’t come away from the show with two or three new exciting names.”
Monday saw iconic designer Zandra Rhodes launch her first leather handbag range. Managing director Alan Rosen said the team had “taken some good orders”, noting that the appearance of Rhodes herself had built “a great buzz around the stand”.
But the mixed responses to the show continued.
Sara Eresen, owner of London-based premium womenswear Harvest, said she only dipped into the show for a quick trip to see an existing supplier. Eresen added that the show floor had “seemed pretty dead”.