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Pure extends opening hours

Pure Womenswear, the London trade fair, has extended its opening hours this Monday to 7pm.

Pure Womenswear takes place at London Olympia this weekend, from Sunday August 3 to Tuesday August 5, and will feature womenswear and accessory brands such as Aftershock, Almost Famous, Fiorelli, Miss L Fire, Anna Scholz, Audley, Chilli Pepper and Hudson Jeans.

For free entry quote "Pure London" on arrival at Olympia. This will save visitors the normal £20 entry fee.

To see the full brand list go to

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