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Pure launches trend chart for buyers

London trade show Pure has launched a top 100 list of the brands, products and styles trending on its website.

Pure uploads 24,000 items from 800 brands per season to the recently relaunched Purelondon.com. Those products with the most views will now be compiled into the Fashion 100, which will be updated daily.

The list can be sorted by womenswear, footwear, accessories and young fashion, with menswear to be added for next season.

Pure’s head of retail brand marketing Saul Leese said: “The refreshed Pure London website is extremely visually-led and we’ve already had more than 50,000 image views.

“The Fashion 100 will provide insight into what buyers are looking at and what’s hot on the fashion barometer all year round.”

The spring 16 edition of Pure will take place at London’s Olympia on August 2-4.

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