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Pure London adds to Label line-up

Tradeshow Pure London will host the launch of Paul Frank footwear at its debut menswear event, Label.

Young fashion brand Paul Frank, which signed up to Label in December, has confirmed that it will use the trade show to launch its first ever footwear collection, which will include slippers, wellington boots, boating shoes, trainers, brogues and hi-tops.

Paul Frank’s sales director Mara Pierantozzi said: “We’re launching our footwear range, and want to be able to show our menswear and womenswear clothing collections all on the one stand. Label is the obvious choice for a UK trade show as the proposition seems spot on. Being co-located with Pure London is a big advantage as we know they already attract the types of buyers we’re interested in seeing.”

Label, which will take place alongside womenswear exhibition Pure and its young fashion spin-off Spirit at Olympia, in London from February 14 to16, has also signed both casualwear brand Ed Hardy and denim brand True Religion to show their swimwear collections.

US T-shirt label Junk Food will also show with its full range of weathered t-shirts, which are currently stocked in the likes of Harrods, Harvey Nichols, Selfridges and Urban Outfitters.

Other exhibitors confirmed for Pure’s Label show include: Joystick Junkies, Monkee Genes, Bench, Vacant, Pretty Vacant, Seventyseven and BC London.

Readers' comments (5)

  • what a desperate attempt to tap into the sort of streetwear credibility events like Margin and Bread&Butter have got sewn up! half the brands mentioned in this article are ones i've seen and bought from YEARS ago at Margin in London, the other half I see at Bread & Butter a month before pure's dates.
    If Pure is serious about targeting credible buyers of streetwear (of which i can know proudly call myself! been a bumper xmas for the new store!), why not just buy Margin and expand it from an edited boutique event to a super show to compete with BBB? although, like i saw in your coggles article, I agree that I do prefer the edited selection of fresh designers at a smaller event that not every store on the high street will have.

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  • Thanks for the love "Anonymous", but we're having too much fun organising Margin and finding new labels to think about selling the show. Look forward to welcoming you (whoever you are!) to the February edition on the 14th & 15th, 10am til 6pm.

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  • Not The same annonymous as above!

    I would like to state that although YOU! have been able to source your brands from Bread & Buter which must be great and you prob have seen the 'YEARS' ago at Margin. Me personally? Im only 24 so have not been attending shows for years and am still quite new and consider myself quite fortunate to be part of this business and in hard time can fully understand why my compamy gas decided not to fork out the extra cash to attend B&B and think Label is giving us a chance to see these brands that we may not have been able to view otherwise!

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  • Thanks for your support 'Anonymous 2'! This is one of the many reasons we have decided to launch Label - the other being that Pure is extremely well known for being an orderwriting event and the brands that do show at B&B do not write orders there. Label is an orderwriting event, which is not only great for brands but also particular good for indies as they don't have the luxury of being able to be out of their shops for days on end visiting showroom after showroom. We already attract thousands of buyers that stock young fashion brands so we are hopefully going to make their life much easier by having all the brands in Label to source from plus the 180+ young fashion brands that already show in Pure. I hope to see you there!

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  • I'm only 25 so how is age an excuse for not getting out there and finding new brands rather than waiting 5 years until the brand is played out and reached saturation and newer more exciting ones can replace them??? Snooze you lose! Bread and butter was dull (like a large house of Fraser with all the same concession brands much like label looks to be) but looking forward to margin at least to find something NEW and exciting and salvage the season.

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