Tradeshow Pure London will host the launch of Paul Frank footwear at its debut menswear event, Label.
Young fashion brand Paul Frank, which signed up to Label in December, has confirmed that it will use the trade show to launch its first ever footwear collection, which will include slippers, wellington boots, boating shoes, trainers, brogues and hi-tops.
Paul Frank’s sales director Mara Pierantozzi said: “We’re launching our footwear range, and want to be able to show our menswear and womenswear clothing collections all on the one stand. Label is the obvious choice for a UK trade show as the proposition seems spot on. Being co-located with Pure London is a big advantage as we know they already attract the types of buyers we’re interested in seeing.”
Label, which will take place alongside womenswear exhibition Pure and its young fashion spin-off Spirit at Olympia, in London from February 14 to16, has also signed both casualwear brand Ed Hardy and denim brand True Religion to show their swimwear collections.
US T-shirt label Junk Food will also show with its full range of weathered t-shirts, which are currently stocked in the likes of Harrods, Harvey Nichols, Selfridges and Urban Outfitters.
Other exhibitors confirmed for Pure’s Label show include: Joystick Junkies, Monkee Genes, Bench, Vacant, Pretty Vacant, Seventyseven and BC London.