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Pure London attendance rockets

Pure London saw visitor numbers jump 27% year on year on its opening day yesterday - a record Sunday attendance for the womenswear show.

The exhibition, which showcases contemporary womenswear, young fashion, lifestyle and footwear brands, experienced its busiest ever first day, with buyers attending not just from the UK and Republic of Ireland, but also from Europe and other markets such as Brazil.

Anecdotal evidence suggested that buyers had also started to raise budgets after a stronger than anticipated autumn 09 season. Exhibitors told Drapers there was a renewed sense of optimism in the independent sector and that in addition to increasing spend for autumn 10, buyers were already repeat ordering spring 10 merchandise.

Richard Reinhold, managing director of womenswear brand Emreco, said: “We’ve had a good time at the show and already signed half a dozen new accounts. So far, we have seen a strong start to the autumn season.”

A spokesman for womenswear brand Pomodoro said that the show had been a major success on the first day. “We have been incredibly busy and seen accounts from all around the world. Buyers seem more optimistic for autumn 10 and we have seen a lot of evidence of budget increases. Overall we are really pleased.”

Rhian Dafydd, owner of womenswear independent Jibinc in Ceredigon, Wales, which sells brands including Joules and B Young, said he was more optimistic but that he was still being careful with buying budgets: She said: “Pure has been busier than in previous seasons. I’ve seen some interesting labels here today. I think there’s been a general feeling of optimism among the buyers here. We are still controlling budgets carefully though and certainly haven’t increased them on last year.”

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