London trade show Pure is launching a new sourcing event, which aims to provide a “gateway” for international manufacturers to break into the UK market.
Pure Origin will run alongside the main womenswear, menswear, footwear and accessories trade show, which takes place twice a year at Olympia London. It will launch during the next edition on 11-13 February 2018.
The sourcing event will be in the Upper West Hall at Olympia, and will not replace any existing sections of the show.
Pure aims to sign up more than 80 manufacturers and suppliers. So far it has secured around 40 international manufacturers, including Blueberry Impex and Timeswell Textile from Hong Kong, and Ribeiro & Matos from Portugal.
It has also signed up several UK manufacturers, including Oxford Blue, LS Manufacturing, Gil Design Studio, Kalopsia Collective and Be Fab Be Creative UK.
“We’ve been to similar trade events previously and it was quite successful,” explained Juliette Skorka, marketing co-ordinator for LS Manufacturing. “Pure London is a big event anyway, so we think it will be really beneficial for us.”
As well as the new exhibition space, Pure Origin will provide content from trend forecaster WGSN and colour workshops using the new Coloro system, both of which are owned by Pure London’s parent company, Ascential.
Julie Driscoll, who was promoted from portfolio director to managing director of Pure London last week, said: “Offering efficiency and time-saving benefits, Pure Origin will showcase a curated selection of international manufacturers, textile producers and white labels – it was the obvious extension to the globally recognised Pure London brand.
“The UK is renowned for its world-class retailing, booming ecommerce sector, innovative independents and resilience. Following extensive research into the marketplace, Pure Origin was created to deliver all aspects of fashion sourcing and manufacturing under one roof at London Olympia.”
She added that Pure London expected a rise in new visitors as a result of the launch. Pure London showcases 800 brands from 48 countries and typically welcomes more than 10,000 visitors.
Other sourcing events already held in London include Fashion SVP and Meet the Manufacturer.