Over 375 brands have already confirmed for next year’s Pure London event, an increase of 54% on the same time last year.
Organiser i2i Events confirmed that the show has experienced its fastest and most successful rebooking period following the spring 15 edition, which showcased womenswear collections from 800 brands across fashion, footwear and accessories at London Olympia.
Just Consultancies brought Ichi and Waven to the show for the first time in August and plans to return next season with two additional brands, Mi Pac and AKA.
Juls Dawson, managing director at the agency, said: “We wrote approximately 60 orders at the show and had over 200 follow-ups across the brands. Having done five shows across Europe in the preceding two months, this was by far our most successful show.”
Dutch brand PIT will also return in February following a successful August show, as will footwear brand Geox, which doubled its stand size in August.
James Mountfield, sales manager at Geox, said: “Pure London is a good show to give us access to a more directional client base; it keeps a really tight collection and a good portfolio of brands, which is very important.”
Other returning exhibitors to the show, to be held from February 8-10, 2015, include Birkenstock, Jeffrey Campbell, Moda in Pelle, Little White Lies, Fever and Almost Famous.
i2i Events is part of Top Right Group, which also owns Drapers.