Pure London will launch a Premium section across all its categories at its autumn 16 edition in February next year, to sit alongside a new menswear offering and a refreshed layout.
Premium womenswear, accessories and footwear will be located at the front of the Grand Hall at London’s Olympia location.
It will also feature a new layout designed to aid navigation between the sections in the Grand Hall and between the neighbouring sections of Sprit in the National Hall, Accessories in the Grand Hall Gallery and Footwear in the National Hall Gallery.
Adriana Green, a Pure visitor and owner of Scarecrow Boutique, said: “The new look floorplan and layout for Pure London will add ease of flow and add freshness to the new sectors for Pure Premium and Menswear. It will be much easier and less time consuming to navigate for all buyers.”
“We are a department store for the trade and are always looking for ways to refresh our offering and store interior each season in order to refuel the excitement of our buyers,” said Julie Driscoll, portfolio director for Pure London at i2i Events Group.
“As part of these initiatives I will be unveiling further developments as we get to closer the autumn 16 edition of Pure.”