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Pure London to run menswear for August 15

Pure London will launch menswear at the trade show for August 2015, Drapers understands.

The womenswear trade show will reportedly run a menswear section at the spring 16 edition, running from August 2 to August 4 at London’s Olympia.

As reported by Drapers earlier this month, Pure was in talks with potential brands, and feedback from buyers about the move was described as “positive”.

Readers' comments (1)

  • Yet another reason to visit Moda instead! The new look and direction has done nothing but send exhibitors flying to Moda, and now more traders will too. Such a shame, nice venue and easy to get to, but less and less reason to visit as a ladies boutique owner. They obviously have a 'vision' that few else can see!

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