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Pure relocates footwear and accessories to boost footfall

Pure London is to relocate its footwear and accessories section for the next season as it seeks to attract more buyers to the section.

Footwear, which is currently in the 02 Hall and part of the National Hall Gallery, will be all brought into the National Hall Gallery. Accessories will be relocated into the Grand Hall Gallery and extended into a new section in the Upper West Hall.

The changes, which will come into effect from August, are designed to “enhance the identities of both areas”. The spring 15 version of the show will be held at London Olympia from August 3-5.

They are part of a wider overhaul of Pure London, which begun this season with the re-editing of ready-to-wear, following major investment from parent company i2i Events Group.

Head of footwear and accessories for Pure London Vicky Ogden said: “The proposed changes should encourage easier navigation of the footwear and accessories areas, ensuring that more buyers visit this part of the show.

“This is a really exciting proposition for footwear and accessories brands at Pure London and we look forward to discussing all of the changes, in detail, with each brand onsite at this season’s show.”

This season’s show takes place from 9-11 February at London Olympia. To register visit

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