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Pure Shanghai partners with Chic for October show

Pure Shanghai’s second edition on October 13-15 will be held in partnership with the established Chinese trade show China International Fashion Fair (Chic).

The three-day event will take place at the newly built National Exhibition and Conference Centre in the Honqiao District of Shanghai. Chic’s 23rd edition, which started on March 18 and finishes today, is in the same venue.

Chic has more than 1,000 brands each season across menswear, womenswear, kidswear and accessories.

The first Pure Shanghai event on October 20-22, 2014 showcased more than 50 UK and international brands. Scottish lifestyle brand Ness and Korean womenswear label Choiboko are among those confirmed for the October 2015 edition.

Pure Shanghai is organised by i2i Events Group, which is owned by Drapers’ parent company Top Right Group.

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