Womenswear trade show Pure is to host a Far Eastern edition of its show in Shanghai next year.
Pure Shanghai will take place from October 20 to 22 at the Shanghai New International Expo Centre next year.
The womenswear trade show has teamed up with Chinese trade association CCPIT TEX, which organises textile show PH Value.
The show has been established to help brands build relationships with buyers, shopping centres, agents, distributors and retailers in the region.
Pure said: “The need for individual style and the desire for western fashion means that China will account for 30% of the global fashion market’s growth over the next five years.”
The London-based trade show recently announced it was to add new sections as part of a revamp. Pure London plans to bring footwear and accessories exhibitors together for the first time and launch more clearly defined sub-categories as part of an overhaul for its next edition.