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Pure visitors rise despite venue split

Overall attendance at this week’s edition of Pure London and Pure Spirit closed 21% up on last year.

It was the first time the event, organised by Drapers publisher Emap, had been split across two venues. Pure London remained at London’s Olympia while the younger, more directional Pure Spirit and its spin-off, Label, moved to nearby Earls Court and were co-located with menswear show Stitch.

Buyers were generally in buoyant mood, but most had kept their autumn 11 budgets flat.

Deryane Tadd, owner of womenswear indie The Dressing Room in St Albans, said: “I probably spent the same amount as last year, so I tended to focus on my existing brands. I did buy a couple of new accessories brands.”

Retailers including indie Yasmine of Bawtry, South Yorkshire, and Norwich department store Jarrolds said the accessories section of Pure London was particularly strong.

International attendance rose 12% with a strong representation from France, Spain, Italy and the Republic of Ireland.

Separately, designer Jeff Banks, who attended Pure Spirit, told visitors and exhibitors that independent retailers had an opportunity to steal share from the high street this season. For more from Banks, click here.

For a full report from Pure London, Pure Spirit, Label and Stitch, click here

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