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Purest form

Steely knits, metallic daywear and leather all made their mark for autumn at womenswear show Pure

Referencing trends seen at the fairs in Dusseldorf and Paris, brands at Pure in London showed a mix of contemporary and mainstream commercial trends. Knitwear was a popular look, with longer lengths providing the most trend-driven styles. In this story dresses in fine-gauge weights took centre stage and worked well when layered with chunkier belted and buttoned cardigans.

The popularity of grey last autumn continued this season, particularly in knitwear, with dove, steel and charcoal dominating. Overall the palette had a sober feel, with black and midnight blue striding ahead. Regal shades of purple provided a splash of colour, with rich plum, deep aubergine and perky violet lifting all product areas, from coats and day dresses to knits and eveningwear.

Metallics offered a second highlight option, with the full spectrum of silver and gold on offer. On eveningwear, the look was more muted, with black netting taking the gleam off ultra-shiny fabrics and foil prints enlivening simple white satin. However, daywear bucked the trend, with glazed fabrics and sequin detailing providing a glamorous look.

Although plain fabrics were most prolific at Pure, prints also started to emerge for autumn 07. Retro-inspired prints were generally small and repetitive and referenced 1970s and 1940s styling. Leather also made a universal return this season, with jackets in grey, chocolate and mink featuring heavily, alongside bomber styles, feminine-cut blazers and short-sleeved blousons.

Long knits

In a predominantly grey and neutral colour palette, knitwear embraced longer-length styles for autumn 07. Chunky cardigans and finer gauge dresses featured bell sleeves and V or polo necklines, which worked well as layered looks.

Regal shades

Aubergine, violet and plum were offset with midnight blue as brands introduced colour into an otherwise sombre season. Bell sleeves, jewelled buttons and bib fronts were the key details on coats, dresses and knits.


With silver at the fore, the metallic spectrum also took in gold, pewter and bronze shades. Featuring mainly on blouses and cardigans, many of the fabrics boasted coated finishes or sequinned embellishment, while eveningwear had an ethereal quality.


Small repeat prints had a retro feel, with turquoise and brown or violet and mauve patterns providing a 1970s expression. Elsewhere, animal prints remained an important look, while navy blue looked fresh with tiny white highlights.


Leather came in shades of chocolate brown, black, white and mink on both blazers and 1980s-inspired jackets. Metallic designs provided a glamorous evening option, while waistcoats and leather-trimmed bomber jackets expanded the autumn offer.

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