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Quba & Co St Ives flagship sets sail

Nautical brand Quba & Co has launched a flagship store on Flore Street, St Ives.

The 2,000 sq ft premises, set over two storeys is the brand’s 13th outlet along the south coast of the UK and stocks a range of womenswear, menswear, homeware, and sailcloth jackets and bags that the company crafts using retired sails.

John Williams, ecommerce manager at Quba, said St Ives was a “perfect fit” for the maritime label given its position as a “popular holiday resort”.

The business is looking to further expand its UK retail footprint in 2014 by opening in other “yet to be decided coastal locations”, Williams added.

The brand will extend its wholesale division in the North of England and Scotland with a “strong account” in Abersoch North Wales.

Quba is currently stocked in Abersoch Boat Yard, Williams & Griffin and Fenwick. Wholesale prices range from £20 to £399 with a mark-up of 2.5%.

The label has three standalone stores in Sweden, one in Holland and will open an outlet in Denmark next year.

International wholesale distribution for the brand includes accounts in Sweden, Holland, Denmark, Germany and Norway, with plans to branch into France, Spain, Italy and North America in the “near future.”

The business has recently hired a new chief executive - former Harrods director for mail order, internet and corporate services Nick Allen - and chief operating officer Richard Church, who was a director at HMV and assistant director at Ernst & Young.

Alongside co-founder and sales director Jim Hartley, the team is planning to “increase production capacity, strengthen links into new markets, and bring in a high level of expertise” to the company, WIlliams said.

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